Passionate about Sport


Established in 1967, Dennis Cross made it his mission to research, manufacture and finesse the perfect solution to the harsh terrain associated with the perilous Atlantic waters. It was here Cross gave rise to the renovation of watersports as the world knew it, by combining and fusing the latest sportswear technologies with the finest materials money could buy to form the industry-leading watersports brand as we know it today - Gul. That's why at Lovell Sports, we're proud to offer the latest Gul Wetsuits, Paddleboards, Jackets, EvoRobes, Gloves, Rucksacks and more. Explore the full range below today!