Passionate about Sport


For some, the idea of sitting out in the middle of the ocean can seem like a pretty daunting, albeit terrifying experience that leaves little to be desired. For others... well, this is for you. Established in 1967, Dennis Cross made it his mission to research, manufacture and finesse the perfect solution to the harsh terrain associated with the perilous Atlantic waters. It was here Cross gave rise to the renovation of watersports as the world knew it, by combining and fusing the latest sportswear technologies with the finest materials money could buy to form the industry-leading watersports brand - Gul. That's why at Lovell Sports, we're proud to offer the latest Gul Wetsuits, Paddleboards, Jackets, EvoRobes, Gloves, Rucksacks and more.
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